Turnpage Global

Book marketing

Build a bespoke marketing plan for your book

Turnpage Global works with authors and publishers to build book promotion around each title and its readers, combining online visibility, media outreach, book fairs and digital publishing support.

Our approach

Book Marketing Services

Turnpage Global works with authors and publishers to build book promotion around each title and its readers, combining online visibility, media outreach, book fairs and digital publishing support.

01

Start with the book and its audience

Every strong campaign begins with a clear understanding of the work, its readers and your goals. We develop a tailored promotional strategy for your book, never a one-size-fits-all template.

  • Define the book’s positioning and target readership
  • Choose promotional activities to suit the title and goals
  • Build an author presence alongside book promotion
02

Develop your online presence

Social platforms and online profiles introduce your book, share engaging material and connect you with readers. We choose the mix that best reaches your audience.

  • Plan social media activity around your book and readers
  • Use platforms such as Instagram, Facebook, LinkedIn and YouTube
  • Review author profiles on reader communities such as Goodreads
03

Reach media and book fairs

Media outreach and trade exhibitions or book fairs put your work in front of new audiences and industry contacts, as part of a coordinated campaign.

  • Pursue media coverage for your title and author profile
  • Select book fairs and trade exhibitions that match your goals
  • Coordinate promotion around every appearance
04

Prepare for digital readers

Online book publishing support prepares your work for digital readers, with preparation tailored to your title.

  • Present the work beautifully online
  • Review digital publishing preparation needs
  • Align digital availability with your wider promotion plan

Questions

Frequently asked questions

Why isn't my book selling?

Most books struggle simply because the right readers do not know they exist yet. A bespoke marketing plan changes that by positioning your book clearly and reaching its readers through social media, reader communities, media outreach and book fairs.

What does book marketing include?

Book marketing can include clarifying your book's positioning and readership, planning social media activity, reviewing author profiles on reader communities such as Goodreads, media outreach, book fair participation and digital publishing support.

Is the marketing plan tailored to my book?

Yes. Turnpage Global shapes promotion around each title, its intended audience and your goals rather than applying a single template.

Which social media platforms should authors use?

The right mix depends on where your readers spend time. Common options include Instagram, Facebook, LinkedIn and YouTube, alongside reader communities such as Goodreads.

Can book marketing help build my author brand?

Yes. Building an author presence alongside the book helps readers recognize you and follow future work, so it is part of the marketing plan.

Your next chapter

Plan your book’s next steps

Tell us about your title, audience and priorities, and your dedicated team will build a marketing plan around your goals.

Start a conversation