Facebook advertising for authors
Turnpage Global runs Facebook advertising for authors and publishing professionals as part of a book-promotion plan. Each campaign is built around a title, its readers, and the action you want them to take—such as visiting your book page or following your author profile.
Our approach
Turnpage Global runs Facebook advertising for authors and publishing professionals as part of a book-promotion plan. Each campaign is built around a title, its readers, and the action you want them to take—such as visiting your book page or following your author profile.
A strong campaign begins with a clear purpose and a sharp picture of the readers your title appeals to. We build the audience and campaign around your book and its wider promotion.
Each ad’s message and visuals reflect the book, its genre, and the readers it is built to reach, designed around the campaign objective.
Campaign setup includes audience research, custom audience configuration and a content plan, with tracking and retargeting added to suit your campaign and destination.
Campaign results show what is resonating with readers, so creative, audience and budget can be refined as the campaign runs to make every dollar work harder.
Questions
Facebook ads can show your book to people whose interests match its likely readers and send them to a chosen destination, such as a book page or your author profile.
A clear objective, an audience based on readership interests, a destination that supports the objective, concise ad copy around the book's premise, image-led creative, and campaign tracking and optimization.
Facebook lets you reach readers by interest, genre and location, so every ad is shown to people already inclined to enjoy your book, and the campaign can be refined as results come in.
Your next chapter
Share your title, readership and promotional goal with Turnpage Global, and we will build a Facebook campaign around them.