01Shape the story for a short format
A trailer is an invitation into your book, designed to leave viewers wanting to read more. It starts with the idea, atmosphere or question you want them to take away.
- Identify the book’s central premise or mood
- Choose the details that best invite curiosity
- Keep the introduction focused and easy to follow
02Bring words and images together
Audio and visuals set the tone and make your book’s introduction immersive, with creative direction that fits the work and the readers you want to reach.
- Imagery that reflects the book’s subject
- Sound that carries the book’s tone
- Keep the author and title clear within the presentation
03Plan where the trailer will shine
A trailer is a powerful part of a broader book-marketing campaign, working alongside every other way you present the book.
- Share it online to promote your book
- Align the trailer with your existing author materials
- Use it to introduce the book across relevant communications
04Plan a brief before production
A clear starting brief sets the purpose and direction of the trailer. We begin with your book, its audience and your creative preferences.
- Share the book’s title and a short description
- Explain the audience you want to engage
- Capture the tone and key ideas of your book