01Shape the story for a short format
A trailer is an invitation into your book, designed to leave viewers wanting to read more. It starts with the idea, atmosphere or question you want them to take away.
- Identify the book’s central premise or mood
- Choose the details that best invite curiosity
- Keep the introduction focused and easy to follow
02Bring words and images together
Audio and visuals can help set a tone and make a book’s introduction more immersive. The creative direction should fit the work and the readers you hope to reach.
- Consider how imagery can reflect the book’s subject
- Use sound to support the intended tone
- Keep the author and title clear within the presentation
03Consider how the trailer will be used
A trailer may serve as one element of a broader book-marketing effort. Think about where it could appear and how it can complement other ways you present the book.
- Explore online sharing as a possible promotion option
- Align the trailer with your existing author materials
- Use it to introduce the book across relevant communications
04Plan a brief before production
A clear starting brief helps establish the purpose and direction of the trailer. Discuss the book, intended audience, and creative preferences before deciding on an approach.
- Share the book’s title and a short description
- Explain the audience you want to engage
- Discuss the tone and key ideas you want represented