Facebook advertising for authors
Turnpage Global helps authors and publishing professionals consider Facebook advertising as part of a book-promotion plan. Campaigns can be shaped around a title, its intended readership, and the action you want readers to take—such as visiting a selected book page or engaging with an author profile.
A considered approach
Turnpage Global helps authors and publishing professionals consider Facebook advertising as part of a book-promotion plan. Campaigns can be shaped around a title, its intended readership, and the action you want readers to take—such as visiting a selected book page or engaging with an author profile.
A useful campaign begins with a clear purpose and an informed view of the readers a title may appeal to. Audience and campaign choices can be discussed in relation to the book and its promotional context.
The ad’s message and visual approach should reflect the book, its genre, and the readers it is intended to reach. Creative options can be considered alongside the campaign objective and available materials.
Campaign setup may include audience research, custom audience configuration, and a content plan. Where appropriate, tracking and retargeting options can also be discussed; their use depends on the campaign setup and destination.
Campaign results show what is resonating with readers, so creative, audience and budget can be refined as the campaign runs to make every dollar work harder.
Questions
Facebook ads can show your book to people whose interests match its likely readers and send them to a chosen destination, such as a book page or your author profile.
A clear objective, an audience based on readership interests, a destination that supports the objective, concise ad copy around the book's premise, image-led creative, and campaign tracking and optimization.
Facebook lets you reach readers by interest, genre and location, so every ad is shown to people already inclined to enjoy your book, and the campaign can be refined as results come in.
Your next chapter
Share your title, intended readership, and promotional objective with Turnpage Global. We can discuss which campaign options may fit your needs.